Category: News

Online reviews are an unavoidable part of doing business online. Here are 18 statistics that prove the importance of online reviews today.

Welcome to 2023! In the first Whiteboard Friday of the new year, Paddy walks through three methods to evolve your link building efforts — not reinventing the wheel, but by improving what you currently do.

Learn everything you need to know about Google Panda. Check out why it was launched, what we know about the algorithm and a complete timeline.

Thin content – Weak pages with very little relevant or substantive text and resources, such as a set of pages describing a variety of health conditions with only a few sentences present on each page. Duplicate content – Copied content that appears on the Internet in more than one place. Duplicate content issues can also happen on your… more…

Google Panda becomes a core ranking signal In 2016, Google Panda became baked into Google’s core ranking algorithm. Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011, the final confirmed refresh was Panda 4.2, which started rolling out July 18, 2015.

Move a customer smoothly along the content marketing funnel by optimizing your content at every stage. Here’s what you should know.

Six in ten consumers require a minimum 4+ star rating in order to consider patronizing a local business and over ⅓ say it’s the star rating that is the key differentiator between local brands. If you’re marketing a company that is just starting out or an established business that has hit a reputational rough patch… more…

YouTube is rolling out new terms and conditions for monetized channels. All YouTube Partner Program creators must accept the new terms by July 10. YouTube Shorts monetization is available on February 1 for creators who accept the new terms.

Google Maps can now show 360 views of the outside of some famous buildings and places. This gives some sort of aerial 360 view of the building in a video-like format in Google Maps. I assume this works for over buildings, can you find others?

Google has once again updated the relatively new documentation around Site Names in Google Search, this time to clarify that www and m-dot prefixes for domain names are generally considered root domain names for Site Names in Google Search.