Category: News
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25 Types of Content You Can Use for Content Marketing
What type of content should you create for your content marketing?
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How to optimize for entities
Optimizing for entities will help your content perform better in search engines. Learn how to get started.
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Microsoft Unveils New Mobile-First Experiences For Bing & Edge
Microsoft enhances the Bing mobile experience, integrates cross-platform chats, and adds innovative features to SwiftKey and Skype.
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Google Helpful Content Update Can Demote & Now Promote Content
The other day we reported how Google will be releasing an update to the helpful content system that can identify “hidden gems” deep within the web and promote that in the Google Search results. As Glenn Gabe points out, that means that the helpful content system can now not only demote unhelpful content but now also promote,…
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Amazon plans to add generative AI to its search experience
Amazon is planning an AI initiative to reshape the future of search on the platform, according to recent job postings.
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Google Ranking Dropped Dramatically? (Here’s What to Check)
It can be alarming if your website’s Google rankings drop suddenly. But before you make any changes, it’s important to check certain things first.
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Google Reduces Local Pack Results In Web Search?
Google seems to be showing fewer and fewer local packs for various queries in the Google Search results interface. For the past few days or so, local SEOs have been noticing this trend and it is concerning them and their clients.
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Search ad conversion rates down, cost per lead up in 2023
While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report.
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10 SEO challenges faced by fast-growing SaaS companies
10 SEO challenges faced by fast-growing SaaS companies
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Affiliate Marketing For Beginners: What It Is + How to Succeed
Imagine all you needed to make money online was a website. You don’t have to create your own products or offer a service. Sounds good? Welcome to affiliate marketing.