Your Daily Dose of Digital Marketing Insights

Good Morning Coffee Club

Google Helpful Content Update Can Demote & Now Promote Content

May 17, 2023 |

The other day we reported how Google will be releasing an update to the helpful content system that can identify “hidden gems” deep within the web and promote that in the Google Search results. As Glenn Gabe points out, that means that the helpful content system can now not only demote unhelpful content but now also promote, at the same time, “hidden gems” within the content.

You Might Also Like

Placeholder Image for Google Business Profiles Removing Emojis & Special Characters From Business Names?

Google Business Profiles Removing Emojis & Special Characters From Business Names?

For the past few weeks, there have been reports via the Local Search Forum that Google has been removing emojis and special characters from business names within Google Business Profiles. This means if you try to add an emoji for your name to stand out in the Google local listings, Google may remove that emoji.
Placeholder Image for 15 Google Analytics 4 alternatives: Free and low-cost options

15 Google Analytics 4 alternatives: Free and low-cost options

Looking for the best alternative to Google Analytics 4? Here are 15 web analytics platforms you may want to consider.
Placeholder Image for Four Takeaways from Google’s Updated Link Guidance

Four Takeaways from Google’s Updated Link Guidance

Google’s expanded guidance on links tracks surprisingly close with what is known about their algorithms and with HTML best practices
Placeholder Image for Google Introduces New Crawler To Optimize Googlebot’s Performance

Google Introduces New Crawler To Optimize Googlebot’s Performance

Google introduces GoogleOther, a new web crawler, to optimize operations, streamline R&D tasks, and reduce strain on Googlebot.
Good Morning Coffee Club