Search ad conversion rates down, cost per lead up in 2023

Inbound SEO is the process of optimizing your marketing content to rank higher in search results so your audience can find and engage with your content easily.

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Google’s John Mueller said that keyword stuffing alone would not make a page be deemed unhelpful. John added that Google is good at ignoring tactics like keyword stuffing, so that alone likely won’t be the reason for ranking issues in Google Search.

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