Good Morning Coffee Club

If I had to sum up this month, I’d call it the month of way too many unconfirmed Google search ranking updates. I wrote about five of these, but it felt like there were even more. Google pushed a quality update for its Search Generative Experience. Google dropped a ton of SEO topics and finally launched the perspectives filter.

On Saturday morning many of us were surprised to see that Universal Analytics 3, Google Analytics (not GA4) still showed to be collecting data, after the deadline. Well, Google said it takes time for sites to be shut down and it will happen, even though many sites are still collecting data.

Blindly following enterprise SEO best practices isn’t always effective. Learn how to achieve incremental wins through collaboration.

OpenAI sued for alleged copyright, privacy breaches; outcomes could impact AI rules.

Heartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA.

If you don’t laugh, you’ll cry, so check out some of the best reactions from marketers to the enforced switchover from UA to GA4.

If you’re feeling overwhelmed following the sunset of Universal Analytics, boost your confidence in GA4 with one of these courses.

Bing announced a number of new features it says are powered by AI in both Bing, Bing Chat, and the Edge sidebar. The features include AI-generated buying guides, AI-generated review summaries, and new price match monitors.

Discover the latest updates on GA4, and explore its advantages, disadvantages and alternative solutions in this comprehensive guide.