Here’s a list of common reasons for redirections: You move the URL of a webpage (from URL A to URL B) You delete a page You add category tags or parent pages that affect URLs You move your website to a new domain You’re performing maintenance on a webpage You merge two or more duplicate… more…
With constant algorithm updates, we speak to some SEO experts to get their views on alternative ways to rank successfully on Google
The present reality is that Google presses the button and updates its algorithm, which in turn can update site rankings What if we are entering a world where it is less of Google pressing a button and more of the algorithm automatically updating rankings in “real-time”? Advisory Board member and Wix’s Head of SEO Branding,… more…
By using a range of techniques to optimize your content, you can make it easier for both search engines and users to consume your written text Taking the time to plan your content topics and conduct extensive keyword research can make a big impact when it comes to performance You should always write for the… more…
Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page This metric helps measure visit quality and relevance Exit rate is a metric that identifies the number of exits from your site, and, as with entrances, it will always be equal to the… more…
SEO is expensive, yet offers no tangible guarantees in terms of rankings or traffic. No wonder so many business owners are confused All SEO clients are different. It is important to understand their prior experience in SEO before developing your relationship management strategy with each of them. Getting to know a new lead and their… more…
Google’s John Mueller said that the size of your header tags, i.e. H1s, H2s, etc, does not matter for SEO or ranking purposes. John said it might matter for users and conversions but for SEO, nope.
Google has published on the Search Off The Record podcast, which was a recording from brightonSEO session, where John Mueller of Google said that he believes that over time, links as a ranking factor will be not as important and not as big as a ranking factor as it is today. In short, links won’t… more…
Some SEOs are noticing a possible Google search ranking algorithm update on or around October 28th where sites hit by the unconfirmed October 13ish update and even the October spam update (amongst others) are noticing big swings the other way in terms of their Google rankings and traffic.
Learn what you need to know so you can manage expectations for your stakeholders when it comes to your new reports from Google Analytics 4.