5 Times ChatGPT Steered Me Wrong in Local SEO

If it looks like a cat and sits like a cat, it must be…

OpenAI’s ChatGPT is a novelty that most SEOs are exploring right now for its ability to have a conversation with us about complex questions. It may be a major search disruptor and a threat to Google, a useful tool, a source of inspiration, and a societal ill, all rolled into one, but what I want to highlight today is that there is a very good reason the content generated by this system comes with lots of disclaimers.