Category: News
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Why creator-led content marketing is the future of search
The era of creator-led search is set to reshape how we approach SEO, content marketing and digital PR efforts. Here’s how we can embrace it.
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Improving prominence reporting in the Search Console video indexing report
One of the main reasons for Google not to index a video on your pages is that Google couldn’t identify a prominent enough video to qualify as the video for this page.
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Google Search Console video indexing report gets three new issue details
These new reasons include video outside the viewport, video too small and video too tall.
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How better landing page experience and ad relevance can boost your Google Ads performance
These findings show why testing and improving your landing page experience and ad relevance scores matter when running paid search campaigns.
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Google Cleaning Up Local Service Ads Reviews?
There has been some chatter within the local SEO community over the weekend that reviews are going missing from within Google Local Service Ads listings. Some say Google is cleaning up fake reviews or reviews that are against its guidelines, some are saying there is some sort of bug.
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ChatGPT’s Humor Isn’t Quite Human Yet, Study Finds
ChatGPT’s capacity for humor shows promise, but struggles with originality and scope, posing implications for digital marketers.
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Are social media becoming the new search engines?
When you think about searching online, do you picture the Google search bar, or the TikTok search bar? If it’s the former, you might be behind on the trends. Because while you’re optimizing your content for Google, younger generations are turning to social media to search for information. Almost 40% in fact. But should this…
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Google: You May Want To Consolidate Pages That Show Indented In Google Search
Google’s Gary Illyes said in an SEO office hours video that you may want to consider consolidating pages that end up in a host group in the Google search results.
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Google launches perspectives filter in mobile search results
This weekend, Google has begun rolling out the new perspectives feature to searchers.
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Is It OK to Remove 301 Redirects After a Year? We Tested It
In 2021, Google’s Gary Illyes said on Twitter that redirect signals consolidate permanently to the new location after one year.