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How better landing page experience and ad relevance can boost your Google Ads performance

These findings show why testing and improving your landing page experience and ad relevance scores matter when running paid search campaigns.

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Optimizing local landing pages for search: 8 best practices

For businesses with physical locations, creating landing pages for your city or town is a great way to boost local visibility. Local landing pages show your potential customers and Google where your physical locations are, the specific areas you serve and the products or services you offer.
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Google Warns Against Cloaking HTTP Status Codes

Learn why cloaking HTTP status codes is risky, Google’s stance on it, and the importance of ethical SEO practices.
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Google explains the use cases for its different crawler types

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Apple’s “Intelligent Search” Will Summarize Webpages: Disruption Ahead for SEO?

Get the scoop on Apple’s game-changing features: “Intelligent Search” for webpage summaries and “Web Eraser” for content control. Will this spell the end for traditional SEO? We investigate. #Apple #AI #SEO #DigitalMarketing #SearchMarketing Apple’s “Intelligent Search” and “Web Eraser”: Is a Seismic Shift Coming to SEO? Apple’s upcoming Safari 18 update promises to shake up... <a class="read-more" href="https://goodmorningcoffee.club/index.php/2024/05/07/apple-intelligent-search-web-eraser-seo/">more...</a>
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