Have you ever noticed how when you type a query on Google, it shows you the products that best match your interest?

Google has added a new crawler to its list of Google Crawlers and user agents, this one is named GoogleOther. It is described as a “generic crawler that may be used by various product teams for fetching publicly accessible content from sites.”

There is Googlebot, special-case crawlers and user-triggered fetchers.

Page experience is important for your users and usability, but it never seemed all that important for rankings.

While CTR is not a confirmed ranking factor, it is still useful for tracking organic search performance and improving SEO campaigns.

Yesterday, Google announced it made some changes to its guidance around what makes content considered helpful, including adding in good page experience to the equation

Here’s why creating evergreen pieces, not just trends-focused or timely ones, is key for a winning content marketing mix.

Learn why you should use amazing images, videos, and visuals to help convey ideas and captivate audiences in high-quality online content.

Some “unwritten” rules can trigger your GBP’s suspension and impact your local search visibility. Here are some violations to watch out for.

Google introduces GoogleOther, a new web crawler, to optimize operations, streamline R&D tasks, and reduce strain on Googlebot.