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What is evergreen content and why it’s important for SEO

April 23, 2023 |

Here’s why creating evergreen pieces, not just trends-focused or timely ones, is key for a winning content marketing mix.

Google Documents Its Three Types Of Web Crawlers

Google has updated its Verifying Googlebot and other Google crawlers help document to add a new section describing the three categories or types of crawlers they have. They have their Googlebot crawler, special-case crawlers and user-triggered crawlers.

Google trials new CTA that takes customers directly to your website

The new Google Merchant Center pilot program gives you an extra opportunity to get potential customers on your website.

Google Ad business faces breakup after being charged with EU antitrust violations

Google may be forced to sell part of its ads business after the EU charged the search engine with antitrust violations.

How to write a blog post that wins in 10 steps

To give yourself the best chance at writing incredible, results-getting blog posts, make sure to follow these steps.

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