{"id":160,"date":"2023-01-09T05:04:19","date_gmt":"2023-01-09T05:04:19","guid":{"rendered":"https:\/\/goodmorningcoffee.club\/?p=160"},"modified":"2023-01-09T05:04:19","modified_gmt":"2023-01-09T05:04:19","slug":"how-to-fit-seo-into-your-marketing-strategy","status":"publish","type":"post","link":"https:\/\/goodmorningcoffee.club\/index.php\/2023\/01\/09\/how-to-fit-seo-into-your-marketing-strategy\/","title":{"rendered":"How to Fit SEO Into Your Marketing Strategy"},"content":{"rendered":"<p>As digital marketing specialists, it\u2019s easy to \u201chave the blinkers on\u201d and focus solely on the channel or channels nearest to your\u00a0heart.<\/p>\n<p>In my case, this is SEO. Having worked with several businesses and top brands over the past few years, I\u2019ve learned that some specialists and marketing generalists are:<\/p>\n<ul>\n<li>Cannibalizing efforts between channels.<\/li>\n<li>Undervaluing organic search as a channel.<\/li>\n<li>Failing to align SEO with other disciplines effectively.<\/li>\n<\/ul>\n<p>In this guide, I\u2019ll explain why you should include SEO in your marketing strategy. I\u2019ll also explain how you can align SEO with other disciplines\u2014from PPC to brand building.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As digital marketing specialists, it\u2019s easy to \u201chave the blinkers on\u201d and focus solely on the channel or channels nearest to your\u00a0heart. In my case, this is SEO. Having worked with several businesses and top brands over the past few years, I\u2019ve learned that some specialists and marketing generalists are: Cannibalizing efforts between channels. Undervaluing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-160","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/goodmorningcoffee.club\/index.php\/wp-json\/wp\/v2\/posts\/160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goodmorningcoffee.club\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goodmorningcoffee.club\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goodmorningcoffee.club\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/goodmorningcoffee.club\/index.php\/wp-json\/wp\/v2\/comments?post=160"}],"version-history":[{"count":0,"href":"https:\/\/goodmorningcoffee.club\/index.php\/wp-json\/wp\/v2\/posts\/160\/revisions"}],"wp:attachment":[{"href":"https:\/\/goodmorningcoffee.club\/index.php\/wp-json\/wp\/v2\/media?parent=160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goodmorningcoffee.club\/index.php\/wp-json\/wp\/v2\/categories?post=160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goodmorningcoffee.club\/index.php\/wp-json\/wp\/v2\/tags?post=160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}