{"id":152,"date":"2023-01-09T04:57:56","date_gmt":"2023-01-09T04:57:56","guid":{"rendered":"https:\/\/goodmorningcoffee.club\/?p=152"},"modified":"2023-01-09T04:57:56","modified_gmt":"2023-01-09T04:57:56","slug":"intent-research-vs-keyword-research-this-day-in-search-marketing-history","status":"publish","type":"post","link":"https:\/\/goodmorningcoffee.club\/index.php\/2023\/01\/09\/intent-research-vs-keyword-research-this-day-in-search-marketing-history\/","title":{"rendered":"Intent research vs. keyword research  &#8211; This day in search marketing history"},"content":{"rendered":"<h2 class=\"subhead\">A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending\/budget cuts, and more.<\/h2>\n<p>In 2020, Fr\u00e9d\u00e9ric Dubut of Bing\u00a0<a href=\"https:\/\/searchengineland.com\/seos-must-focus-on-intent-research-practices-in-2020-327128\">told us<\/a>: \u201cKeyword research are probably going to become slowly obsolete and you\u2019ll need to switch to intent research as a practice.\u201d<\/p>\n<p>Barry Schwartz asked Google\u2019s John Mueller about Dubut\u2019s statement. Here\u2019s what Mueller said:<\/p>\n<ul>\n<li>\u201cThere\u2019s probably always gonna be a little bit of room for keyword research because you\u2019re kind of providing those words to users. And even if search engines are trying to understand more than just those words, showing specific words to users can make it a little bit easier for them to understand what your pages are about and can sometimes drive a little bit of that conversion process.\u201d<\/li>\n<\/ul>\n<p>So, is keyword research obsolete yet? In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. But keyword research is still far from obsolete.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending\/budget cuts, and more. In 2020, Fr\u00e9d\u00e9ric Dubut of Bing\u00a0told us: \u201cKeyword research are probably going to become slowly obsolete and you\u2019ll need to switch to intent research as a practice.\u201d Barry Schwartz asked Google\u2019s John Mueller about Dubut\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-152","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/goodmorningcoffee.club\/index.php\/wp-json\/wp\/v2\/posts\/152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goodmorningcoffee.club\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goodmorningcoffee.club\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goodmorningcoffee.club\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/goodmorningcoffee.club\/index.php\/wp-json\/wp\/v2\/comments?post=152"}],"version-history":[{"count":0,"href":"https:\/\/goodmorningcoffee.club\/index.php\/wp-json\/wp\/v2\/posts\/152\/revisions"}],"wp:attachment":[{"href":"https:\/\/goodmorningcoffee.club\/index.php\/wp-json\/wp\/v2\/media?parent=152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goodmorningcoffee.club\/index.php\/wp-json\/wp\/v2\/categories?post=152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goodmorningcoffee.club\/index.php\/wp-json\/wp\/v2\/tags?post=152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}