Advertisers React To Google’s ‘Remove Redundant Keywords’ Update
Google is updating one of its existing auto-applied recommendations policies, and advertisers aren’t happy. Read on to understand how this affects you.
How to Fit SEO Into Your Marketing Strategy
As digital marketing specialists, it’s easy to “have the blinkers on” and focus solely on the channel or channels nearest to your heart. In my case, […]
What to do when the wrong page ranks for a keyword
Learn a search engine de-optimization process you can use to earn more clicks from qualified traffic and increase conversions.
Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
Google Answers How Long It Takes To Recover From Algorithmic Penalty
Google tells how long it takes for a site to become eligible to rank again after content quality issues are fixed It Takes Months For […]
Intent research vs. keyword research – This day in search marketing history
A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending/budget cuts, and more. In 2020, Frédéric Dubut of […]
AI For SEO: Can You Work Faster & Smarter?
What Is AI For SEO; AI is widely available to everyone. Here’s how you can use AI for SEO and content to increase productivity and […]
Google Recommends Multiple Date Signals On Webpages
Maintain the integrity and reliability of your website by using multiple date signals to display the correct date in search results.
How To Target Multiple Cities Without Hurting Your SEO
Businesses with multiple locations in different cities can still reap the benefits of local search. Here’s how. 1. Use Google Business Profile ✓ 2. Get […]
Bing Ads’ AI-powered Performance Insights now available globally
The tool provides an on-the-spot way to take action on performance changes in your accounts.