Good Morning Coffee Club

Google released the Google April 2023 Reviews Update today, April 12, 2023 at noon EST (9 AM PDT). This update leans heavily on signals of experience.

Learn why cloaking HTTP status codes is risky, Google’s stance on it, and the importance of ethical SEO practices.

Google’s annual webspam report spotlights how powerful the SpamBrain machine learning system has become

We’re all Bard beginners right now, and so there are no foolish questions. Unsurprisingly, I’ve started out with Bard by asking it local business questions. As I chatted, I learned some useful things from and about Google’s nascent AI chat that you’ll need to know if this technology becomes part of your customers’ lives.

Did the Google March 2023 Broad Core Update impact local search rankings? That is the question many local SEOs are asking in the Local Search Forum.

The difference between 4 stars to 3 stars is massive. Consumer trust decreases by 67% with one fewer star, a new survey finds.

Google’s John Mueller said when it comes to sites with pagination and large site’s faceted navigation, Google will learn how to crawl it. He said on Twitter, “we do try to “learn” useful URL patterns for sites.”

We know that OpenAI’s ChatGPT supports third-party plugins and soon, Bing Chat may also support third-party plugins. Mikhail Parakhin, the CEO of Bing, was asked about the topic and he said, “Stay tuned,” as if it is coming soon.

Google’s John Mueller said when it comes to international SEO and multilingual sites, the CDN’s location does not really matter for SEO.

Google has let you book reservations within the local pack and via Google Assistant for a while now. But what may be new is that Google may show you if you have already booked reservations in the local pack, if you booked those reservations using the reserve with Google feature.