How to use GA4 to optimize your digital marketing strategy
Here’s a framework for maximizing Google Analytics 4 to improve your digital marketing strategy.
Bing Chat Adds Anchor Text Hyperlinks Within Answers
Instead of just showing citations in the footer of the response and answers in Bing Chat, Bing is now showing anchor text hyperlinks as responses. In fact, if you watch the answer being built, Bing Chat will create the actual HTML hyperlink.
7 Common Google Analytics 4 Configuration Mistakes To Avoid
It’s easy to make mistakes that can hinder the accuracy and reliability of the data collected. Avoid them with this detailed guide for GA4.
How To Focus On What Matters In SEO As AI Accelerates Rapid Change
Now is the time to reassess what works and what to let go of in the advent of AI technology becoming more integrated with search.
13 Privacy-Focused, Alternative Search Engines to Google
Google alternatives are everywhere, but are they any good?
I’ve Optimized My Site, But I’m Still Not Ranking — Help! — Next Level
n her last piece, Jo took you on an adventure diving for treasure in the long tail of search. This time around we’re answering the call for help when you feel like you’ve done all you can, but you’re still not ranking. Originally published in June 2016 this blog has been rewritten to include new tool screenshots […]
Why SEO Localization Matters & How It Can Benefit Your Business?
Statistics show 87% of customers would not buy from an English-only website. Localization is a great must-have basic. More than simply checking the definitions is required. It is advisable to delve deeper to uncover the actual business advantages.
SEO copywriting: the ultimate guide
SEO copywriting is a crucial component of any successful SEO strategy. Still, it can also present a significant challenge for anyone wanting to create high-quality content that ranks well in search engines.
Google Search Generative Experience Live For Some – Early Screenshots & Videocasts
The all-new and exciting Google Search Generative Experience is now rolling out as a labs experiment to some early waitlisted users. I should have access by now, but I am offline, I wrote this yesterday before I was able to play with it (which is why this news is not in my video, which I recorded earlier yesterday).
Google Job Search Bug Won’t Show Recent Job Postings
There was a bug with Google Jobs Search that wouldn’t show new or recent job listings from the past three days. The issue has been going on for the past several days and after four or so days of it being an issue, Google finally fixed it at around 2 pm ET yesterday. I wanted […]