A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending/budget cuts, and more. In 2020, Frédéric Dubut of Bing told us: “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice.” Barry Schwartz asked Google’s John Mueller about Dubut’s… more…
What Is AI For SEO; AI is widely available to everyone. Here’s how you can use AI for SEO and content to increase productivity and improve workflow.
Maintain the integrity and reliability of your website by using multiple date signals to display the correct date in search results.
Businesses with multiple locations in different cities can still reap the benefits of local search. Here’s how. 1. Use Google Business Profile ✓ 2. Get Into Google’s Local Map Pack ✓ 3. Build Your Internal Linking Structure ✓ 4. Build Your NAP Citations ✓ 5. Use Schema Markup ✓ 6. Optimize Your Site For Mobile… more…
The tool provides an on-the-spot way to take action on performance changes in your accounts.
France to explore “Google tax” to pay creative work from Reuters reports the French government wants to find a way to tax Google and other companies like them. The President of France, Nicolas Sarkozy, said: For the time being, these companies are taxed in the country in which they are headquartered even though they make
In 2015 John said “Rich snippet themselves don’t give you ranking boosts. So it would’t kind of make sense to demote a site in rankings if they are doing something wrong with rich snippets. So essentially we just turn off the rich snippets until we are sure that we can trust them.”
Hyung-Jin Kim said Coati is not just another black and white animal, like Panda or Penguin, but is what Panda evolved into. Yes, Google’s Panda algorithm update turned into a new update, an updated Panda algorithm, Google internally code-named Coati. I was taken back, you can watch the SMX keynote in playback mode to see my reaction… more…
It seems as if I see more volatility signals on the weekends with Google Search than I do during the weekdays. We may have had another Google search ranking algorithm update, unconfirmed, this weekend, around November 11th and 12th.
Google Business Profiles and business listings reviews are going missing, dropping out completely, again, but this time it seems to be related to automated suggested edits occurring on some business profiles.