There are a lot of dynamics that impact what appears on Google’s search engine results pages (SERPs). In the current way that Google describes search results, SERPs can include text results, visual results, rich elements, exploration features, and more. The larger the space and more real estate you can own in the SERPs, the better your… more…
Business blogging is an interesting concept. Many businesses have a blog, and yet, in most cases, there isn’t much planning going into how those blogs fit into larger business goals. Someone on the team is just assigned to publish content regularly, and that’s what they do.
Google has a “recent images” photo carousel for some knowledge panels. For example, Google had this for a search on the [golden globes] last week, showing photos from the recently taken and published event.
This week, the December 2022 Google helpful content update and link spam updates are finally complete after a long, long wait.
Move a customer smoothly along the content marketing funnel by optimizing your content at every stage. Here’s what you should know.
John Mueller from Google advises placing JavaScript code underneath the HTML element to ensure that search engines can clearly understand your website.
Learn three essential skills you must develop to progress your SEM career and ways you can apply them in your day-to-day work.
When Google announced the helpful content update, many in the SEO industry expected AI-generated content to get hit hard. I was expecting AI-generated content to get wiped out by this supposedly sweeping update, comparable to 2011’s Panda algorithm update. Yet, no major impact was recorded. Soon after, Google released the October 2022 spam update and that’s when we saw… more…
If it looks like a cat and sits like a cat, it must be… OpenAI’s ChatGPT is a novelty that most SEOs are exploring right now for its ability to have a conversation with us about complex questions. It may be a major search disruptor and a threat to Google, a useful tool, a source of inspiration, and a societal… more…
That’s a wrap, the second Google algorithm update this month is done rolling out.