Category: News

While backlinks’ importance to Google has waned over the years, earning natural links through high-quality content still helps with SEO.

With Business Connect, you can now customize the way your business information appears across Apple apps. Learn how to get started.

Using long-tail keywords can be powerful and effective for SEO. Learn why it’s important to use them strategically – and how to do it.

Do you have a content strategy framework? Find out why you should have one and how to develop it.

Learn how to build a better keyword universe for your marketing efforts and drive more traffic to your website.

Bing is revamping its crawl scheduling to better use the information provided by the “lastmod” tag in XML sitemaps.

Learn about the new OpenAI Text Classifier, what it can and cannot do, and how it can be used as a starting point for detecting AI-generated content.

Researchers discover surprising flaws in ChatGPT content. Here’s how to catch them.

Google has posted one of its Google SEO office-hours, this one was posted today, recorded in January, after the Google layoffs news, and one question asked was about keyword density – yep. John Mueller from Google said, “no, Google does not have a notion of optimal keyword density.”

In a recent study, we found that our pillar pages are magnets for links, organic traffic, and newsletter subscribers — especially compared to regular blog posts. Here are the results that both types of SEO content generated over the course of a year