Category: News

Here’s what personas can do for your content marketing efforts, plus audience research tips to help you get them right.

Not too long ago, John Mueller from Google blasted an agency for using a disavow file and now he is doubling down on that, adding on Twitter in response to disavow link services, saying, “Some people do things that they can bill, regardless of whether it’s needed or makes sense.”

Google’s John Mueller said on Twitter, “Page size is not a ranking factor.” Meaning Google does not have anything specific signal that says page sizes of X to Y get a ranking boost or decline.

Some advertisers are skeptical that TikTok has the appropriate brand safety guardrails in place for its search ads product.

In July and October of last year, we covered some interactive and visual knowledge panels in Google Search, both on mobile and desktop search. This might be a new variation of that, where Google has an image of the person and then overlays related people and their height on this panel.

Discover median engagement rates for 14 industries on Facebook, Instagram, TikTok, and Twitter in the 2023 Social Media Benchmarks Report.

A few weeks ago, I reported that Google has updated its help documentation to specify that Google Discover visibility can be impacted not just by the core updates but also specifically by the helpful content update. I asked Google when this changed and after flip-flopping a bit on the answer, Danny Sullivan of Google said this changed […]

Welcome to this refreshed installment of our educational Next Level series! Originally published in June 2016 this blog has been rewritten to include new tool screenshots and refreshed workflows. Together we’ll uncover keywords in the vastness of the long tail.

Google’s desktop search results will now display favicons and site names, making it easier for users to identify websites listed in search results and ads.

Google announced yesterday that Google Local Service Ads now supports 70 service types across five new categories. The categories include education, people care, pet care, wellness and health care.