The new tracking enhancement could lead to more precise measurements and improved optimization. How it works. In the past, web conversions were imported from Google Analytics 4 using a cross-channel last click approach and then assigned in Google Ads based on the chosen attribution model in the user’s Google Ads account. This meant that if the… more…
The Biden administration has sought to toughen antitrust enforcement. Alongside the Google lawsuit, it is also challenging multiple proposed mergers.
Learn the SEO & AI best practices that can help get your website to the top of Google and other search engines.
As the new Web Content Accessibility Guidelines (WCAG) go live this month, a new light is being shined on website accessibility. But in honesty, this is something almost no SEOs think about!
Google seems to be showing fewer FAQ snippets for many sites starting on April 5th. Over the holidays, I received several questions about this but didn’t have time to write it up until now. But while the tracking tools show no decline in FAQ snippets, many SEOs report drops in FAQ snippets for some sites… more…
On April 12th at noon, while I was offline, Google released the April 2023 reviews update that expanded the product reviews update to go beyond just products and also impacted services and things. It has been just under a week since it launched, and so far, while the sites that did see an impact saw a significant… more…
Reddit will send private messages to redditors that previously provided their gender to make users aware of this update.
The availability of vehicle ads will extend to additional countries at a future date.
Project Magi will help searchers complete transactions while incorporating search ads on the page.
We’re all Bard beginners right now, and so there are no foolish questions. Unsurprisingly, I’ve started out with Bard by asking it local business questions.