Google’s April 2023 reviews update is now just almost two weeks since it started rolling out, and while the update seemed to have started slow, this past week, we’ve seen some significant movement and volatility. This weekend was no exception and we are seeing some big movement this weekend.
Google updated the official Googlebot documentation with new guidance about visits from IPs associated with GoogleUserContent.com
The beauty of SEO is that searchers are actively looking for your product/service or the problem you solve.
Have you ever noticed how when you type a query on Google, it shows you the products that best match your interest?
Google has added a new crawler to its list of Google Crawlers and user agents, this one is named GoogleOther. It is described as a “generic crawler that may be used by various product teams for fetching publicly accessible content from sites.”
There is Googlebot, special-case crawlers and user-triggered fetchers.
Page experience is important for your users and usability, but it never seemed all that important for rankings.
While CTR is not a confirmed ranking factor, it is still useful for tracking organic search performance and improving SEO campaigns.
Yesterday, Google announced it made some changes to its guidance around what makes content considered helpful, including adding in good page experience to the equation
Here’s why creating evergreen pieces, not just trends-focused or timely ones, is key for a winning content marketing mix.