:root { --primary-color: #6B4226; /* Coffee brown */ --secondary-color: #A67C52; /* Light brown */ --accent-color: #D4A76A; /* Caramel */ --text-color: #333333; --light-bg: #F9F5F1; /* Cream */ --dark-bg: #1E1E1E; --header-font: 'Montserrat', sans-serif; --body-font: 'Merriweather', serif; } body { font-family: var(--body-font); color: var(--text-color); background-color: #FFFFFF; line-height: 1.6; margin: 0; padding: 0; } h1, h2, h3, h4, h5, h6 { font-family: var(--header-font); font-weight: 800; text-decoration: none!important; } .clean-link {text-decoration: none!important;} /* Header Styling */ .header { background-color: white; box-shadow: 0 2px 5px rgba(0,0,0,0.1); position: sticky; top: 0; z-index: 1000; } .logo-container { display: flex; align-items: center; padding: 10px 0; } .logo-image { width: 50px; height: 50px; } .logo-text { margin-left: 10px; font-size: 1.2rem; font-weight: 700; color: var(--primary-color); } .top-bar { background-color: var(--primary-color); color: white; padding: 8px 16px; text-align: center; font-family: var(--header-font); font-size: 0.9rem; } /** * Archive Page Styles for Good Morning Coffee Club */ /* Archive Header */ .page-header { margin-bottom: 2rem; padding-bottom: 1.5rem; border-bottom: 1px solid var(--color-border); } .page-title { font-family: 'Playfair Display', serif; font-size: 2.25rem; color: var(--color-primary); margin-bottom: 0.75rem; position: relative; } .page-title:after { content: ''; position: absolute; bottom: -10px; left: 0; width: 60px; height: 3px; background-color: var(--color-accent); } .archive-description { font-size: 1rem; color: var(--color-text-light); margin-top: 1rem; line-height: 1.6; } /* Archive Filter Bar */ .archive-filter { display: flex; justify-content: space-between; align-items: center; padding: 1.25rem 0; margin-bottom: 2rem; border-bottom: 1px solid var(--color-border); flex-wrap: wrap; gap: 1rem; } .archive-count { font-size: 1rem; color: var(--color-text-light); } .archive-title { font-weight: 600; color: var(--color-primary); } .archive-controls { display: flex; align-items: center; gap: 1.5rem; } .archive-sort { display: flex; align-items: center; gap: 0.5rem; } .archive-select { padding: 0.5rem; border: 1px solid var(--color-border); border-radius: 4px; font-size: 0.875rem; color: var(--color-text); background-color: var(--color-background); cursor: pointer; } .archive-view-options { display: flex; gap: 0.5rem; } .view-option { display: flex; align-items: center; justify-content: center; width: 40px; height: 40px; border: 1px solid var(--color-border); border-radius: 4px; background-color: var(--color-background); color: var(--color-text-light); cursor: pointer; transition: all 0.2s ease; } .view-option:hover { color: var(--color-primary); border-color: var(--color-primary); } .view-option.active { color: var(--color-background); background-color: var(--color-primary); border-color: var(--color-primary); } /* Mobile Navigation Drawer */ .mobile-nav { height: 100%; width: 0; position: fixed; z-index: 1001; top: 0; left: 0; background-color: var(--dark-bg); overflow-x: hidden; transition: 0.5s; padding-top: 60px; } .mobile-nav a { padding: 15px 25px; text-decoration: none; font-size: 1.1rem; color: white; display: block; transition: 0.3s; font-family: var(--header-font); border-bottom: 1px solid rgba(255,255,255,0.1); } .mobile-nav a:hover { color: var(--accent-color); } .mobile-nav .close-btn { position: absolute; top: 10px; right: 25px; font-size: 1.8rem; color: white; cursor: pointer; } /* Featured Slider */ .featured-slider { position: relative; overflow: hidden; background-color: #000; } .slide { height: 50vh; min-height: 300px; background-size: cover; background-position: center; position: relative; } .slide-overlay { position: absolute; bottom: 0; left: 0; right: 0; padding: 20px; background: linear-gradient(to top, rgba(0,0,0,0.8), transparent); color: white; } .slide-category { display: inline-block; background-color: var(--accent-color); color: white!important; padding: 5px 10px; border-radius: 3px; font-size: 0.9rem; text-transform: uppercase; margin-bottom: 10px; font-family: var(--header-font); font-weight: 900; } .slide-title { font-size: 1.5rem; margin: 5px 0 10px; font-weight: 700; } .slide-meta { font-size: 0.8rem; opacity: 0.8; } .slide-meta i { margin-right: 5px; } /* Category Pills */ .category-pills { padding: 15px 0; overflow-x: auto; white-space: nowrap; -webkit-overflow-scrolling: touch; background-color: var(--light-bg); } .pill { display: inline-block; padding: 8px 15px; margin: 0 5px; background-color: white; color: var(--primary-color); border-radius: 20px; font-size: 0.9rem; font-family: var(--header-font); box-shadow: 0 2px 5px rgba(0,0,0,0.1); } .pill.active { background-color: var(--primary-color); color: white; } /* Article Cards */ .article-card { margin-bottom: 20px; background-color: white; border-radius: 10px; overflow: hidden; box-shadow: 0 3px 10px rgba(0,0,0,0.1); transition: transform 0.3s; } .article-card:hover { transform: translateY(-5px); } .card-image { height: 200px; background-size: cover; background-position: center; } .card-content { padding: 15px; } .card-category { color: var(--accent-color); font-size: 0.8rem; text-transform: uppercase; font-family: var(--header-font); font-weight: 600; } .card-title { margin: 8px 0; font-size: 1.2rem; } .card-excerpt { font-size: 0.9rem; margin-bottom: 15px; color: #666; display: -webkit-box; -webkit-line-clamp: 3; -webkit-box-orient: vertical; overflow: hidden; } .card-meta { display: flex; justify-content: space-between; color: #888; border-top: 1px solid #eee; padding-top: 10px; } /* Section Headers */ .section-header { position: relative; margin: 30px 0 20px; padding-bottom: 10px; border-bottom: 2px solid #eee; } .section-header h2 { font-size: 1.5rem; margin: 0; display: inline-block; } .section-header::after { content: ''; position: absolute; width: 60px; height: 2px; background-color: var(--primary-color); bottom: -2px; left: 0; } .section-header .view-all { float: right; color: var(--primary-color); font-size: 0.9rem; text-decoration: none; font-family: var(--header-font); } /* Newsletter Section */ .newsletter-section { background-color: var(--primary-color); color: white; padding: 30px 20px; text-align: center; margin: 30px 0; } .newsletter-section h3 { font-size: 1.3rem; margin-bottom: 15px; } .newsletter-section p { font-size: 0.9rem; margin-bottom: 20px; opacity: 0.9; } .newsletter-form { display: flex; max-width: 400px; margin: 0 auto; } .newsletter-input { flex: 1; padding: 10px 15px; border: none; border-radius: 3px 0 0 3px; font-family: var(--body-font); } .newsletter-btn { background-color: var(--accent-color); color: white; border: none; padding: 10px 15px; border-radius: 0 3px 3px 0; cursor: pointer; font-family: var(--header-font); font-weight: 600; } /* Footer */ .footer { background-color: var(--dark-bg); color: white; padding: 30px 20px; } .footer-logo { text-align: center; margin-bottom: 20px; } .footer-logo img { width: 120px; } .footer-nav { margin-bottom: 20px; } .footer-nav a { color: white; text-decoration: none; padding: 5px 10px; font-family: var(--header-font); font-size: 0.9rem; } .social-icons { text-align: center; margin-bottom: 20px; } .social-icons a { color: white; font-size: 1.2rem; margin: 0 10px; display: inline-block; transition: transform 0.3s; } .social-icons a:hover { transform: scale(1.2); color: var(--accent-color); } .copyright { text-align: center; font-size: 0.8rem; opacity: 0.7; border-top: 1px solid rgba(255,255,255,0.1); padding-top: 20px; } /* FAQs Section */ .faq-item { margin-bottom: 15px; border-bottom: 1px solid #eee; padding-bottom: 15px; } .faq-question { font-weight: 600; cursor: pointer; padding: 10px 0; position: relative; font-family: var(--header-font); padding-right: 30px; } .faq-question::after { content: '\f078'; font-family: 'Font Awesome 6 Free'; font-weight: 900; position: absolute; right: 0; top: 10px; transition: transform 0.3s; } .faq-question.active::after { transform: rotate(180deg); } .faq-answer { display: none; padding: 10px 0; font-size: 0.9rem; } /* How-To Section */ .step-item { display: flex; margin-bottom: 20px; align-items: flex-start; } .step-number { width: 30px; height: 30px; background-color: var(--primary-color); color: white; border-radius: 50%; display: flex; align-items: center; justify-content: center; font-family: var(--header-font); font-weight: 600; flex-shrink: 0; margin-right: 15px; } .step-content { flex: 1; } .step-title { font-weight: 600; margin-bottom: 5px; font-family: var(--header-font); } /* Responsive Adjustments */ @media (min-width: 768px) { .featured-slider { height: 60vh; } .slide-title { font-size: 2rem; } .article-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 20px; } .article-grid.featured { grid-template-columns: repeat(3, 1fr); } } @media (min-width: 992px) { .article-grid { grid-template-columns: repeat(3, 1fr); } .article-grid.featured { grid-template-columns: repeat(4, 1fr); } } /* Reading Mode Toggle */ .reading-mode-toggle { position: fixed; bottom: 20px; right: 20px; width: 40px; height: 40px; background-color: var(--primary-color); color: white; border-radius: 50%; display: flex; align-items: center; justify-content: center; box-shadow: 0 2px 10px rgba(0,0,0,0.2); cursor: pointer; z-index: 999; } body.dark-mode { background-color: #1a1a1a; color: #f0f0f0; } body.dark-mode .header, body.dark-mode .article-card { background-color: #2a2a2a; color: #f0f0f0; } body.dark-mode .category-pills { background-color: #1a1a1a; } body.dark-mode .pill { background-color: #333; color: #f0f0f0; } /* Loading Skeleton */ .skeleton { background: linear-gradient(90deg, #f0f0f0 25%, #e0e0e0 50%, #f0f0f0 75%); background-size: 200% 100%; animation: loading 1.5s infinite; border-radius: 4px; } @keyframes loading { 0% { background-position: 200% 0; } 100% { background-position: -200% 0; } } .skeleton-card .card-image { height: 200px; } .skeleton-card .card-category { height: 15px; width: 80px; margin-bottom: 10px; } .skeleton-card .card-title { height: 24px; margin-bottom: 10px; } .skeleton-card .card-excerpt { height: 60px; } /* Accessibility Widget Styles */ #accessibility-widget { position: fixed; top: 20px; right: 20px; z-index: 9999; } .accessibility-toggle { width: 50px; height: 50px; border-radius: 50%; background-color: #0078d7; color: white; display: flex; justify-content: center; align-items: center; cursor: pointer; box-shadow: 0 2px 10px rgba(0,0,0,0.2); transition: all 0.3s ease; } .accessibility-toggle:hover { background-color: #005ea2; transform: scale(1.05); } .accessibility-panel { position: absolute; top: 60px; right: 0; width: 300px; background-color: white; border-radius: 8px; box-shadow: 0 3px 15px rgba(0,0,0,0.2); display: none; overflow: hidden; } .panel-header { background-color: #0078d7; color: white; padding: 15px; text-align: center; font-weight: bold; } .panel-content { padding: 15px; } .accessibility-option { margin-bottom: 20px; } .option-label { font-weight: bold; margin-bottom: 8px; display: flex; align-items: center; } .option-label i { margin-right: 10px; width: 20px; text-align: center; } .option-controls { display: flex; gap: 5px; } .btn-option { flex: 1; text-align: center; padding: 8px; border: none; background-color: #f0f0f0; cursor: pointer; border-radius: 4px; transition: all 0.2s ease; } .btn-option:hover { background-color: #e0e0e0; } .btn-option.active { background-color: #0078d7; color: white; } /* Accessibility Styles */ body.high-contrast { background-color: black !important; color: white !important; } body.high-contrast * { background-color: black !important; color: white !important; border-color: white !important; } body.high-contrast a { color: yellow !important; } body.high-contrast button, body.high-contrast .btn-option { border: 1px solid white !important; } body.high-contrast .btn-option.active { background-color: white !important; color: black !important; } body.high-contrast img { filter: grayscale(100%) contrast(120%); } body.font-size-large { font-size: 120% !important; } body.font-size-larger { font-size: 150% !important; } body.font-size-largest { font-size: 200% !important; } body.text-spacing { letter-spacing: 1px !important; word-spacing: 3px !important; line-height: 2 !important; } body.dyslexia-friendly { font-family: "OpenDyslexic", "Comic Sans MS", cursive !important; } body.highlight-links a { text-decoration: underline !important; font-weight: bold !important; } .skip-link { position: absolute; left: -9999px; top: 10px; z-index: 10000; } .skip-link:focus { left: 10px; padding: 10px 20px; background: #0078d7; color: white; text-decoration: none; border-radius: 4px; } /** * Post Grid Styles for Good Morning Coffee Club * For use with the Underscores.me theme */ :root { --primary: #6F4E37; --primary-dark: #3A2D21; --secondary: #D2B48C; --light: #F5F5DC; --accent: #C87F0A; --text: #333333; --text-light: #777777; --border: #EEEEEE; --background: #FFFAF0; --card-shadow: 0 2px 15px rgba(0, 0, 0, 0.05); --transition: all 0.3s ease; } /** * Archive Header */ .page-header { margin-bottom: 2rem; padding-bottom: 1rem; border-bottom: 1px solid var(--border); } .page-title { font-family: 'Playfair Display', serif; font-size: 2rem; color: var(--primary-dark); margin-bottom: 0.5rem; position: relative; } .page-title:after { content: ''; position: absolute; bottom: -0.5rem; left: 0; width: 3.125rem; height: 0.1875rem; background-color: var(--accent); } .archive-description { color: var(--text-light); line-height: 1.6; margin-top: 1rem; } /** * Archive Toolbar */ .archive-toolbar { display: flex; justify-content: space-between; align-items: center; padding: 1rem 0; margin-bottom: 1.5rem; flex-wrap: wrap; gap: 1rem; } .post-count { color: var(--text-light); font-size: 0.9375rem; } .view-controls { display: flex; align-items: center; gap: 1rem; } .view-controls span { color: var(--text-light); } .posts-sort { padding: 0.5rem; border: 1px solid var(--border); border-radius: 0.25rem; background-color: var(--background); color: var(--text); font-size: 0.875rem; } .layout-toggles { display: flex; gap: 0.5rem; } .layout-toggle { display: flex; align-items: center; justify-content: center; width: 2.5rem; height: 2.5rem; border: 1px solid var(--border); border-radius: 0.25rem; background-color: var(--background); color: var(--text-light); cursor: pointer; transition: var(--transition); } .layout-toggle:hover { color: var(--primary); border-color: var(--primary); } .layout-toggle.active { background-color: var(--primary); color: white; border-color: var(--primary); } /** * Posts Grid */ .posts-grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(300px, 1fr)); gap: 1.875rem; margin-bottom: 3rem; } /* Grid View (Default) */ .posts-grid.grid-view { grid-template-columns: repeat(auto-fill, minmax(300px, 1fr)); } /* List View */ .posts-grid.list-view { grid-template-columns: 1fr; gap: 1.5rem; } .posts-grid.list-view .grid-item .post-inner { display: flex; flex-direction: row; align-items: flex-start; } .posts-grid.list-view .grid-item .post-thumbnail { width: 15.625rem; flex-shrink: 0; margin-right: 1.5rem; margin-bottom: 0; } .posts-grid.list-view .grid-item .post-content { flex: 1; } .posts-grid.list-view .grid-item .entry-title { font-size: 1.5rem; } /* Grid Item */ .grid-item { background-color: white; border-radius: 0.5rem; overflow: hidden; box-shadow: var(--card-shadow); transition: var(--transition); opacity: 0; transform: translateY(20px); animation: fadeInUp 0.6s forwards; } /* Animation for grid items */ @keyframes fadeInUp { to { opacity: 1; transform: translateY(0); } } .grid-item:hover { box-shadow: 0 5px 25px rgba(0, 0, 0, 0.1); transform: translateY(-5px); } .grid-item .post-inner { display: flex; flex-direction: column; height: 100%; } .grid-item .post-thumbnail { position: relative; margin-bottom: 1rem; overflow: hidden; } .grid-item .post-featured-image { width: 100%; height: 13.75rem; object-fit: cover; transition: var(--transition); } .grid-item:hover .post-featured-image { transform: scale(1.05); } .grid-item .post-category { position: absolute; top: 1rem; left: 1rem; background-color: var(--accent); color: white; font-size: 0.75rem; text-transform: uppercase; padding: 0.3125rem 0.625rem; border-radius: 0.25rem; text-decoration: none; transition: var(--transition); } .grid-item .post-category:hover { background-color: var(--primary); } .grid-item .post-content { padding: 0 1.5rem 1.5rem; display: flex; flex-direction: column; flex-grow: 1; } .grid-item .entry-header { margin-bottom: 1rem; } .grid-item .entry-title { font-family: 'Playfair Display', serif; font-size: 1.25rem; margin-bottom: 0.75rem; line-height: 1.4; } .grid-item .entry-title a { color: var(--primary-dark); text-decoration: none; transition: var(--transition); } .grid-item .entry-title a:hover { color: var(--accent); } .grid-item .entry-meta { display: flex; flex-wrap: wrap; gap: 1rem; font-size: 0.8125rem; color: var(--text-light); margin-bottom: 0.5rem; } .grid-item .entry-meta a { color: var(--text-light); text-decoration: none; transition: var(--transition); } .grid-item .entry-meta a:hover { color: var(--primary); } .grid-item .entry-meta svg { margin-right: 0.3125rem; vertical-align: middle; } .grid-item .posted-by { display: flex; align-items: center; } .grid-item .author-avatar { margin-right: 0.375rem; border-radius: 50%; } .grid-item .entry-content { color: var(--text); line-height: 1.6; margin-bottom: 1.5rem; } .grid-item .entry-content p { margin-bottom: 0.75rem; } .grid-item .entry-content p:last-child { margin-bottom: 0; } .grid-item .entry-footer { margin-top: auto; } .grid-item .read-more { display: inline-flex; align-items: center; color: var(--primary); font-weight: 600; text-decoration: none; transition: var(--transition); } .grid-item .read-more svg { margin-left: 0.375rem; transition: var(--transition); } .grid-item .read-more:hover { color: var(--accent); } .grid-item .read-more:hover svg { transform: translateX(0.3125rem); } /** * Pagination */ .navigation.pagination { margin-top: 3rem; display: flex; justify-content: center; } .navigation.pagination .nav-links { display: flex; flex-wrap: wrap; gap: 0.5rem; } .page-numbers { display: flex; align-items: center; justify-content: center; width: 2.5rem; height: 2.5rem; background-color: white; border: 1px solid var(--border); border-radius: 0.25rem; color: var(--text); text-decoration: none; transition: var(--transition); } .page-numbers.current { background-color: var(--primary); border-color: var(--primary); color: white; } .page-numbers:not(.current):hover { background-color: var(--light); border-color: var(--primary); color: var(--primary); } .page-numbers.prev, .page-numbers.next { width: auto; padding: 0 1rem; } .page-numbers.prev svg, .page-numbers.next svg { width: 1.25rem; height: 1.25rem; } .page-numbers.prev svg { margin-right: 0.375rem; } .page-numbers.next svg { margin-left: 0.375rem; } /** * Responsive */ @media (max-width: 992px) { .posts-grid.grid-view { grid-template-columns: repeat(2, 1fr); } } @media (max-width: 768px) { .archive-toolbar { flex-direction: column; align-items: flex-start; } .posts-grid.grid-view { grid-template-columns: 1fr; } .posts-grid.list-view .grid-item .post-inner { flex-direction: column; } .posts-grid.list-view .grid-item .post-thumbnail { width: 100%; margin-right: 0; margin-bottom: 1rem; } .grid-item .post-featured-image { height: 11.25rem; } } /** * No Posts Found */ .no-results { text-align: center; padding: 3rem 0; } .no-results .page-header { margin-bottom: 1.5rem; border-bottom: none; } .no-results .page-title { font-size: 1.75rem; } .no-results .page-content { color: var(--text-light); max-width: 37.5rem; margin: 0 auto; } .facebook_color {color:#1877F2!important;padding:10px!important;}
Your Daily Dose of Digital Marketing Insights

Actionable Marketing Strategies to Engage Consumers and Small Businesses

Actionable Marketing Strategies To Engage Consumers And Small Businesses

Discover effective marketing strategies that connect with consumers and small businesses. Learn how to personalize experiences, leverage digital platforms, and build authentic relationships.

Actionable Marketing Strategies to Engage Consumers and Small Businesses

30-Second Summary: In today’s fast-paced digital world, marketers must adapt to connect with both consumers and small business owners. This blog explores actionable strategies to personalize experiences, harness digital platforms, and build authentic relationships that foster loyalty and drive growth. #MarketingTips #DigitalInnovation”


How Marketers Can Better Serve Consumers and Small Businesses

Marketing today is about more than selling a product—it’s about creating meaningful connections. Whether you’re targeting consumers or small business owners, the key lies in understanding their needs, leveraging technology, and building trust.

Personalization: The Cornerstone of Effective Marketing

  • Use analytics to identify customer preferences.
  • Segment your audience to tailor content and offers.
  • Example: A small bakery personalizing discounts based on customer purchase history.

Leveraging Digital Platforms for Maximum Reach

  • Social media is a game-changer for both engagement and visibility.
  • Develop a consistent content calendar to maintain your online presence.
  • QR Digital Business Cards link directly to your social profiles, making networking seamless.

Building Authentic Relationships

  • Interact genuinely with your audience through surveys and feedback.
  • Case Study: A small business that increased loyalty by responding to online reviews.

By focusing on personalization, digital engagement, and authenticity, marketers can build lasting relationships with both consumers and small businesses.

Start simplifying your marketing today with QR Digital Business Cards. Streamline networking, share updates, and leave a lasting impression!

Takeaway
Empower your marketing strategy with actionable steps that connect with consumers and small businesses. By adopting innovative tools like QR Digital Business Cards, you can modernize your approach and achieve impactful results.

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