Are you ready for Google Analytics 4? Have your say in our poll

First-click, linear, time decay, and position-based attribution models will all be deprecated later this year.

Google’s John Mueller said that the size of your header tags, i.e. H1s, H2s, etc, does not matter for SEO or ranking purposes. John said it might matter for users and conversions but for SEO, nope.

Learn how Google’s keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords.

Apple’s ad network is making waves. Generally known for consumer products, Apple is placing greater emphasis on prioritizing its services category, which includes search ads in the App Store. Services are now Apple’s second-highest revenue generator, and this article examines how it got there and what it means for marketers.