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Google: Word Count For SEO & Google Rankings Is Not A Thing

June 27, 2023 |

The Google Search Liaison, Danny Sullivan, posted another PSA last week on Twitter, saying word count is not a thing again. He said, “Reminder. The best word count needed to succeed in Google Search is … not a thing! It doesn’t exist. Write as long or short as needed for people who read your content. That’s aligned with what our ranking systems aim to reward.”

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