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ChatGPT’s Humor Isn’t Quite Human Yet, Study Finds

ChatGPT’s capacity for humor shows promise, but struggles with originality and scope, posing implications for digital marketers.

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Where Google Doesn’t Let You Use Its Generative AI Features

On March 14th, Google published its Generative AI prohibited use policy that states where you are not allowed to use its AI features to create content and information. This is not specific to search but as many of you can imagine, this might one day, bridge over to Google’s webmaster guidelines (or search essentials).
Placeholder Image for Optimize Google’s new Interaction to Next Paint metric

Optimize Google’s new Interaction to Next Paint metric

Interaction to Next Paint is becoming one of the Core Web Vitals metrics that impact Google rankings. Learn what this change means and how you can optimize your website
Placeholder Image for Google Sitename, Favicon & Sponsored Label Live On Desktop (Not Just Mobile)

Google Sitename, Favicon & Sponsored Label Live On Desktop (Not Just Mobile)

Google has made the sitename, favicon and sponsored label live on all desktop searches, like it did with mobile searches last October. To be clear, we saw google testing this on desktop in November and gradually increasing the test to more and more searchers but as of yesterday, it is now fully live on desktop too.
Placeholder Image for Social Media Engagement Rates Dropping Across Top Networks

Social Media Engagement Rates Dropping Across Top Networks

Discover median engagement rates for 14 industries on Facebook, Instagram, TikTok, and Twitter in the 2023 Social Media Benchmarks Report.
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