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Why Google’s Structured Data Validator Shows Errors While Official Schema Version Doesn’t

Google’s Martin Splitt answers why Google’s structured data validator shows different results from the official Schema.org validator

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Placeholder Image for Google SGE now uses photos and reviews from Google Business Profile listings

Google SGE now uses photos and reviews from Google Business Profile listings

Google has updated the Search Generative Experience to use Business Profile data for its AI-snapshots.
Placeholder Image for Google Cleaning Up Local Service Ads Reviews?

Google Cleaning Up Local Service Ads Reviews?

There has been some chatter within the local SEO community over the weekend that reviews are going missing from within Google Local Service Ads listings. Some say Google is cleaning up fake reviews or reviews that are against its guidelines, some are saying there is some sort of bug.
Placeholder Image for Google Analytics UA 3 Still Collecting Data But Google Says Not For Long…

Google Analytics UA 3 Still Collecting Data But Google Says Not For Long…

On Saturday morning many of us were surprised to see that Universal Analytics 3, Google Analytics (not GA4) still showed to be collecting data, after the deadline. Well, Google said it takes time for sites to be shut down and it will happen, even though many sites are still collecting data.
Placeholder Image for 5 ways AI is the future of SEO – and 5 ways SEOs still have job security

5 ways AI is the future of SEO – and 5 ways SEOs still have job security

Here’s a closer look at how AI is helping search marketers do their jobs faster and easier – and how it still has a long way to go.
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