SEO copywriting: the ultimate guide

Google updated the guidance on Discover pages to replace recommendation of E-A-T with more actionable content about creating helpful content

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It is hard for site owners, content creators, and marketers to know how much traffic and visibility they get from Bing Chat. But that might change soon, as Fabrice Canel from Microsoft said they will soon pass referrer data and show clicks and impressions.

Another small study done by Joy Hawkins says that the recency of reviews does impact the rankings of those local business listings in Google Search and Google Maps. Like the previous studies, this was not really statistically significant but it is nice to see a case study looking at these in isolation.