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Google Tests Services Button First In Local & Map Search Results

Google seems to be testing displaying the “services” button as the first action button in the local and maps search result listings. Usually, the first action buttons would be the call button, the directions, or even the website buttons. But Google is testing showing the “services” button first.

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A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending/budget cuts, and more. In 2020, Frédéric Dubut of Bing told us: “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice.” Barry Schwartz asked Google’s John Mueller about Dubut’s... <a class="read-more" href="https://goodmorningcoffee.club/index.php/2023/01/09/intent-research-vs-keyword-research-this-day-in-search-marketing-history/">more...</a>
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