Your Daily Dose of Digital Marketing Insights

Introducing INP to Core Web Vitals

In early 2020, Google’s Chrome Team introduced the Core Web Vitals to provide a suite of quality signals for web pages. Today, the Google Chrome team announced an upcoming change in the metrics for the Core Web Vitals to better evaluate the quality of a webpage’s user experience. In this article, we’ll explore this change and what it means for Google Search and site owners.

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