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Google: We Use A Mix Of Factors To Determine Content That Demonstrates E-E-A-T

Google has been saying for years now that there is no E-A-T (or now E-E-A-T) algorithm, but Google does have factors and signals it looks for that align with the values around determining content that demonstrates E-E-A-T. Google repeated it the other day when referencing its updated helpful content document on Twitter.

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Placeholder Image for Google: New Web Sites Homepages Should Get Indexed

Google: New Web Sites Homepages Should Get Indexed

Gary Illyes from Google on the last Search Off The Record podcast said that for brand-new websites, their homepages should be indexed without a problem. If not, then the site has a bigger issue. Plus, the Google’s John, Martin and Gary spoke more about indexing.
Placeholder Image for Google: Some Old Links May Be Irrelevant (AKA Link Rot)

Google: Some Old Links May Be Irrelevant (AKA Link Rot)

Google’s John Mueller said that some old links to old websites may be irrelevant links, at least from a Google Search and ranking perspective. Keep in mind, John hates when I or others take specific responses to specific questions and then generalize that as the standard answer.
Placeholder Image for Google Business Profiles Adds More Detailed Notification Settings

Google Business Profiles Adds More Detailed Notification Settings

Google Business Profiles seems to have added more options to when you should be notified from the platform. The list includes 13 different notification categories you can turn on or off under the notifications menu for your Google Business Profile.
Placeholder Image for Google’s Founders Return: How ChatGPT Is Changing Search

Google’s Founders Return: How ChatGPT Is Changing Search

Google’s founders re-engage with the company following the success of OpenAI’s ChatGPT, which could threaten Google’s search business.
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