What is evergreen content and why it’s important for SEO

It looks like review spammers are using ChatGPT and other AI tools to generate fake reviews. These reviews are being posted in Google Business Profile local listings and causing a headache for small businesses.

Bing is revamping its crawl scheduling to better use the information provided by the “lastmod” tag in XML sitemaps.

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Not all content is created equal. If you have hundreds of pages that you don’t know what to do with, this week’s Ask An SEO is for you.