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Google implements a new GA4 fractional, cross-channel web conversions feature

April 19, 2023 |

The new tracking enhancement could lead to more precise measurements and improved optimization.

How it works. In the past, web conversions were imported from Google Analytics 4 using a cross-channel last click approach and then assigned in Google Ads based on the chosen attribution model in the user’s Google Ads account. This meant that if the final click did not originate from Google advertising, the conversion would not be imported into Google Ads.

Three must-have GA4 SEO reports you can build in under 30 minutes

ATHENA award winner and AMA’s 4 under 40, Mary Owusu introduces you to creating GA4 SEO reports the smart way – SEO Pages, SEO Profiles, and SEO Paths

How to Get Bard to Show Your Local Business: Advice from the Source

We’re all Bard beginners right now, and so there are no foolish questions. Unsurprisingly, I’ve started out with Bard by asking it local business questions. As I chatted, I learned some useful things from and about Google’s nascent AI chat that you’ll need to know if this technology becomes part of your customers’ lives.

How to Get on the First Page of Google in 2023

If you rank on page two of Google or beyond, you’re practically invisible.

Will Improving Page Speed Count For Helpful Content In Google?

No, improving or reducing page speed will not help you with the helpful content update from Google.

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