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When it comes to online reviews, a 3-star rating is bad

April 11, 2023 |

The difference between 4 stars to 3 stars is massive. Consumer trust decreases by 67% with one fewer star, a new survey finds.

Think spiderwebs, not funnels, for remarkable SEO results

Make the most out of your organic content strategy to get better traffic outcomes.

Google’s Search Relations Team Explores Web3’s SEO Impact

Google’s Search Relations team discusses the potential impact of Web3 on SEO, highlighting challenges and emerging use cases.

8 core elements of a winning inbound SEO program

Inbound SEO is the process of optimizing your marketing content to rank higher in search results so your audience can find and engage with your content easily.

Pillar Pages: Why and How You Should Add Them to Your Content Strategy

In a recent study, we found that our pillar pages are magnets for links, organic traffic, and newsletter subscribers — especially compared to regular blog posts. Here are the results that both types of SEO content generated over the course of a year

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