13 Local Search Developments You Need to Know About from Q1 2023

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For the past few weeks, there have been reports via the Local Search Forum that Google has been removing emojis and special characters from business names within Google Business Profiles. This means if you try to add an emoji for your name to stand out in the Google local listings, Google may remove that emoji.

A new Twitter poll shows that most SEOs do not yet feel comfortable recommending using AI to write client content. The poll asked, “Would you recommend using an AI writer to your clients?” Most SEOs said no.

If I had to sum up this month, I’d call it the month of way too many unconfirmed Google search ranking updates. I wrote about five of these, but it felt like there were even more. Google pushed a quality update for its Search Generative Experience. Google dropped a ton of SEO topics and finally launched the perspectives filter.