Spy on Your Competitors (How Do You Do It?)

A few weeks ago, I reported that Google has updated its help documentation to specify that Google Discover visibility can be impacted not just by the core updates but also specifically by the helpful content update. I asked Google when this changed and after flip-flopping a bit on the answer, Danny Sullivan of Google said this changed... <a class="read-more" href="https://goodmorningcoffee.club/index.php/2023/03/09/google-now-says-google-discover-impacted-by-the-helpful-content-update-since-october-2022/">more...</a>

The Google Search Liaison, Danny Sullivan, posted another PSA last week on Twitter, saying word count is not a thing again. He said, “Reminder. The best word count needed to succeed in Google Search is … not a thing! It doesn’t exist. Write as long or short as needed for people who read your content. That’s... <a class="read-more" href="https://goodmorningcoffee.club/index.php/2023/06/27/google-word-count-for-seo-google-rankings-is-not-a-thing/">more...</a>

Brandon Mercer, who works at Hearst Newspapers, posted in the Google Search Console help forums that people are using the “remove outdated content tool” from Google to remove competitor pages, and he said it works. Although Google’s Danny Sullivan responded, he seems unconvinced that it does indeed work. The tool was launched in January 2020 and was upgraded several months later.

Happy Friday, Moz fans! In today’s Whiteboard Friday episode, Tom digs into his research on Apple’s moves in search, specifically their recent launch of what he believes is a search engine, how it works, and how they could possibly hope to compete with Google in the future.