Your Daily Dose of Digital Marketing Insights

How Do You Clean Up Content Without Affecting Rankings?

Not all content is created equal. If you have hundreds of pages that you don’t know what to do with, this week’s Ask An SEO is for you.

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Search ad conversion rates down, cost per lead up in 2023

While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report.
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SSL Certificate Does Not Boost SEO

Google’s John Mueller debunks the claim that an SSL certificate boosts your SEO
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Google: We Treat Hashtags As Words In Content

Google’s John Mueller said on Twitter, “when it comes to web pages in Google Search, hashtags are just words, they have no special meaning or effect.” So if you are big into #hashtagging everything, Google will consume it as just content on the page.
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Google Tests Search & Local Snippet Result Blend

Google may be testing a new search result snippet that blends a typical search result snippet with a local snippet result. This one has the favicon, sitename, URL, title and image but it removed the description portion and replaced it with local features, like map, directions, call and hours
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