Your Daily Dose of Digital Marketing Insights

Social Media Engagement Rates Dropping Across Top Networks

Discover median engagement rates for 14 industries on Facebook, Instagram, TikTok, and Twitter in the 2023 Social Media Benchmarks Report.

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SEO SWOT analysis: How to optimize where it counts

Here’s how to identify your business’s strengths, weaknesses, opportunities and threats and determine where best to direct your SEO efforts.
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Four Takeaways from Google’s Updated Link Guidance

Google’s expanded guidance on links tracks surprisingly close with what is known about their algorithms and with HTML best practices
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Seeing Early Signs Of A Google Search Ranking Algorithm Update

I am starting to see early signs of a possible Google search ranking algorithm update touching down this morning, April 3rd. The automated tracking tools are not picking it up yet, but I am seeing some chatter from SEOs who are up already checking their traffic.
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Google: Don’t Combine Site Moves With Other Big Changes

Learn from Google’s Search Relations team how to minimize risks and avoid traffic loss during site moves.
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