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Google Ads’ Keyword Matching Process Detailed In New Guide

Learn how Google’s keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords.

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Google: Mobile-First Indexing Transition Might Be Completed In A Couple Months

Google’s John Mueller said he thinks, and he said he might be wrong, that the final mobile-first indexing batch will be done in the next couple of months. Desktop indexing is not going away, and it will be used for “a tiny number of sites,” John added on Twitter. This process started over six years ago.
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