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Get These 6 Types of Backlinks (+ 4 Types to Avoid)

We all know that building links is crucial to any SEO strategy. The problem is that with so many link vendors and outreach specialists offering different types of backlinks, it can be challenging to know which links provide value and which you should avoid at all costs.

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3 key trends impacting search marketing today

From privacy legislation to campaign consolidation, here’s a rundown of events that significantly impact the search marketing industry.
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Google Reviews Update Heats Up Again

Google’s April 2023 reviews update is now just almost two weeks since it started rolling out, and while the update seemed to have started slow, this past week, we’ve seen some significant movement and volatility. This weekend was no exception and we are seeing some big movement this weekend.
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July 2023 Google Webmaster Report

If I had to sum up this month, I’d call it the month of way too many unconfirmed Google search ranking updates. I wrote about five of these, but it felt like there were even more. Google pushed a quality update for its Search Generative Experience. Google dropped a ton of SEO topics and finally launched the perspectives filter.
Placeholder Image for Search ad conversion rates down, cost per lead up in 2023

Search ad conversion rates down, cost per lead up in 2023

While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report.
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