Get These 6 Types of Backlinks (+ 4 Types to Avoid)

From privacy legislation to campaign consolidation, here’s a rundown of events that significantly impact the search marketing industry.

Google’s April 2023 reviews update is now just almost two weeks since it started rolling out, and while the update seemed to have started slow, this past week, we’ve seen some significant movement and volatility. This weekend was no exception and we are seeing some big movement this weekend.

If I had to sum up this month, I’d call it the month of way too many unconfirmed Google search ranking updates. I wrote about five of these, but it felt like there were even more. Google pushed a quality update for its Search Generative Experience. Google dropped a ton of SEO topics and finally launched the perspectives filter.

While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report.