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Three must-have GA4 SEO reports you can build in under 30 minutes

ATHENA award winner and AMA’s 4 under 40, Mary Owusu introduces you to creating GA4 SEO reports the smart way – SEO Pages, SEO Profiles, and SEO Paths

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Placeholder Image for Is click-through rate a valuable SEO metric?

Is click-through rate a valuable SEO metric?

While CTR is not a confirmed ranking factor, it is still useful for tracking organic search performance and improving SEO campaigns.
Placeholder Image for Google: We Do Not Trust Links From Spammy Sites

Google: We Do Not Trust Links From Spammy Sites

In the latest Google SEO office hours, Google said that Google does not trust outbound links from a site they think is spammy. Duy Nguyen from the Google Search Quality team said this at the 35-second mark into the video.
Placeholder Image for Google Business Profiles Adds More Detailed Notification Settings

Google Business Profiles Adds More Detailed Notification Settings

Google Business Profiles seems to have added more options to when you should be notified from the platform. The list includes 13 different notification categories you can turn on or off under the notifications menu for your Google Business Profile.
Placeholder Image for Title & Link Are The Important Content For The Google Discover Follow Feature

Title & Link Are The Important Content For The Google Discover Follow Feature

Google has updated its Get On Discover page in the RSS feed for the Follow feature in Google Discover section to specify the most important content for that section. Google added that the “most important content for the Follow feature is your feed title element and your per item link elements.”
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