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Moving on from search engine optimization to search optimization

Our search campaigns should focus on overall visibility on the web rather than only giving importance to traditional search engine results.

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Placeholder Image for February 8th/9th Google Search Ranking Algorithm Update (Unconfirmed)

February 8th/9th Google Search Ranking Algorithm Update (Unconfirmed)

I am seeing signs of another Google search ranking algorithm update just a few days after the February 4th Google search ranking update – both of these have not been confirmed by Google. This February 8th and 9th Google update may be even stronger than the previous update.
Placeholder Image for Cumulative Layout Shift (CLS) may gain more weight in overall Google Core Web Vitals or maybe not…

Cumulative Layout Shift (CLS) may gain more weight in overall Google Core Web Vitals or maybe not…

Google posted that the time to interact metric is being removed from Lighthouse 10 and thus that scoring weight will be assigned to cumulative layout shift.
Placeholder Image for Google Ranking Updates Added To Google Search Status Dashboard

Google Ranking Updates Added To Google Search Status Dashboard

Google has added a new section to the Google Search Status Dashboard – Ranking. The Ranking section will show the confirmed Google ranking updates that Google already posts on its Google updates page.
Placeholder Image for What to do when the wrong page ranks for a keyword

What to do when the wrong page ranks for a keyword

Learn a search engine de-optimization process you can use to earn more clicks from qualified traffic and increase conversions.
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