Your Daily Dose of Digital Marketing Insights

Report: Google Pushing Advertisers To Use Agencies & Third Party Resellers

January 26, 2023 |

Digiday reported that with the mass Google layoffs, Google advertisers are being encouraged to work with third-party resellers, like agencies, directly as it seeks to reduce its overheads related to advertising services.

Google launches perspectives filter in mobile search results

This weekend, Google has begun rolling out the new perspectives feature to searchers.

Google Local Posts Updates & Test Interfaces

Google is testing a few interfaces for the Google Posts and updates in the local interfaces. One is to overlay the Google updates in the images for the business listing and the other is to show a “more posts” button in the Google Posts overlay in Google Search.

Google Analytics UA 3 Still Collecting Data But Google Says Not For Long…

On Saturday morning many of us were surprised to see that Universal Analytics 3, Google Analytics (not GA4) still showed to be collecting data, after the deadline. Well, Google said it takes time for sites to be shut down and it will happen, even though many sites are still collecting data.

Poll: Most SEOs Won’t Recommend Using AI To Write Content

A new Twitter poll shows that most SEOs do not yet feel comfortable recommending using AI to write client content. The poll asked, “Would you recommend using an AI writer to your clients?” Most SEOs said no.

Good Morning Coffee Club