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How to Align Your Blog with Your Organic Search Conversion Funnel

Business blogging is an interesting concept. Many businesses have a blog, and yet, in most cases, there isn’t much planning going into how those blogs fit into larger business goals. Someone on the team is just assigned to publish content regularly, and that’s what they do.

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Placeholder Image for The role of page experience in creating helpful content

The role of page experience in creating helpful content

Helpful content generally offers a good page experience. That’s why today, we’ve added a section on page experience to our guidance on creating helpful content and revised our help page about page experience. We think this all will help site owners consider page experience more holistically as part of the content creation process.
Placeholder Image for Google Maps Blocked 20% More Fake Reviews In 2022

Google Maps Blocked 20% More Fake Reviews In 2022

Google released spam and fraud prevention stats for Google Maps and local search. In short, Google blocked 21% more reviews, 5% more photos, 40% more videos, and 5% more fake business profiles in 2022 than they did in 2021.
Placeholder Image for ChatGPT Generated Google Business Review Spam

ChatGPT Generated Google Business Review Spam

It looks like review spammers are using ChatGPT and other AI tools to generate fake reviews. These reviews are being posted in Google Business Profile local listings and causing a headache for small businesses.
Placeholder Image for Google Updates Guidance On Helpful Content System and Discover Traffic

Google Updates Guidance On Helpful Content System and Discover Traffic

Google updated the guidance on Discover pages to replace recommendation of E-A-T with more actionable content about creating helpful content
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