3 core skills that will help advance your SEM career

Google has recently announced new tools to enhance search ads’ performance with artificial intelligence (AI). For businesses to connect with their intended audience, monitoring changing trends in search and consumer behavior is crucial. To assist marketers in achieving greater results with search campaigns, Google Ads is making several changes to promote greater creativity and improved... <a class="read-more" href="https://goodmorningcoffee.club/index.php/2023/02/28/google-introduces-ai-powered-search-ads/">more...</a>

The folks over at Whitespark has published there 2023 local ranking factors study, where they asked dozens of local SEO experts to rank what they think are the most important ranking signals for local pack and organic local search rankings.

Google is testing more card and box-like elements in the search results. We covered this with the product results interface a few weeks back but now we are seeing them for other elements.

We know that OpenAI’s ChatGPT supports third-party plugins and soon, Bing Chat may also support third-party plugins. Mikhail Parakhin, the CEO of Bing, was asked about the topic and he said, “Stay tuned,” as if it is coming soon.