Your Daily Dose of Digital Marketing Insights

Good Morning Coffee Club

AI content: Is it helpful or spam?

January 15, 2023 |

When Google announced the helpful content update, many in the SEO industry expected AI-generated content to get hit hard.

I was expecting AI-generated content to get wiped out by this supposedly sweeping update, comparable to 2011’s Panda algorithm update. Yet, no major impact was recorded.

Soon after, Google released the October 2022 spam update and that’s when we saw websites using AI content affected, although not as dramatically.

What happened? Let me take a few steps back.

You Might Also Like

Placeholder Image for Accessibility for SEOs: How to Comply With ADA & WCAG

Accessibility for SEOs: How to Comply With ADA & WCAG

As the new Web Content Accessibility Guidelines (WCAG) go live this month, a new light is being shined on website accessibility. But in honesty, this is something almost no SEOs think about!
Placeholder Image for Google On Using Noindex & Canonical Tags

Google On Using Noindex & Canonical Tags

Historically, Google has said you should not use a noindex along with a canonical tag at the same time. But not always. John Mueller of Google said recently, “it depends.” He said it depends on whether the pages are identical and if you want them indexed…
Placeholder Image for Understanding and resolving ‘Discovered – currently not indexed’

Understanding and resolving ‘Discovered – currently not indexed’

Learn potential reasons why you’re seeing this status in Google Search Console, plus ways to address related crawling and indexing issues.
Placeholder Image for Google Policy Agenda Reveals AI Regulation Wishlist

Google Policy Agenda Reveals AI Regulation Wishlist

Google’s AI policy agenda largely ignores open source AI and focuses on limiting restraints on innovation
Good Morning Coffee Club