As digital marketing specialists, it’s easy to “have the blinkers on” and focus solely on the channel or channels nearest to your heart.
In my case, this is SEO. Having worked with several businesses and top brands over the past few years, I’ve learned that some specialists and marketing generalists are:
- Cannibalizing efforts between channels.
- Undervaluing organic search as a channel.
- Failing to align SEO with other disciplines effectively.
In this guide, I’ll explain why you should include SEO in your marketing strategy. I’ll also explain how you can align SEO with other disciplines—from PPC to brand building.
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