Google Recommends Multiple Date Signals On Webpages

Microsoft Bing posted a new blog post saying “for XML sitemaps, one of the most critical tags you can include in your sitemap is the “lastmod” tag.” And it will become even more critical as Bing is reworking its crawl scheduling stack to rely more on this lastmod field.

To give yourself the best chance at writing incredible, results-getting blog posts, make sure to follow these steps.

For standard properties, you can register up to 10 item-specific custom parameters, while Analytics 360 properties allow for up to 25 custom dimensions.

The recent changes in SEO call for a new set of tasks, skills and roles. Here’s a new potential marketing discipline to consider.