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How to manage SEO clients’ expectations

  • SEO is expensive, yet offers no tangible guarantees in terms of rankings or traffic. No wonder so many business owners are confused
  • All SEO clients are different. It is important to understand their prior experience in SEO before developing your relationship management strategy with each of them.
  • Getting to know a new lead and their decision-makers will help you position your service in a more useful and easy-to-understand way
  • Educating clients is often necessary for them to know what to expect from an SEO service

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