Bounce and exit rate analytics: measure, assess, and audit to increase conversions

  • Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page
  • This metric helps measure visit quality and relevance
  • Exit rate is a metric that identifies the number of exits from your site, and, as with entrances, it will always be equal to the number of visits when applied over your entire website
  • Use this metric in combination with particular content pages in order to determine the number of times that particular page was the last one viewed by visitors
  • Pages that fail to meet visitor expectations, don’t provide clear navigation, talk about features rather than benefits, and content that’s not actionable all increase bounce rate